When putting up a business, a business plan is a must. It should contain an in-depth plan with complete and specific details on how you will attack the possible challenges and difficulties your business will come across with ahead. Your business opportunities should be defined, your business mission should be stated as it will be a your guide for the rest of your business life, know your target and describe them in details, establish measurable goals, and most importantly, set deadlines and follow them. You should also keep in mind that while it is vital to have a plan, you should also be equally flexible enough to adjust when a business slump is met along the way.

However, more than having a good business plan, one must have a great brand identity and positioning – a professional and reputable company image that can bring success automatically.

How do politicians win? How do movie celebrities become recognized as successful actors and actresses? It is initially their public image in media and in the public that is assessed by the audience. What they see is what people think they are. They can prove otherwise though but what is vital is that the first impression – it is a make or break situation just like any PR practitioner would say.

Just like in any company, the brand image that you create should be reflected in all your marketing activities and dealings with the public. Most of the time, we create a perfect brand image of who we want to become and we strive to become it as we go along in the business. It can in fact be the vision of your company. And one major factor that contributes to this corporate image is the business location or your company headquarters’ address. Imagine if you put a business in the slum area, would you expect your clients to call you if on your website and business cards, what they see is a very shady office address?

Choosing a prestigious and professional location and facilities for your company has a great impact in the creation of your perfect company image. You can be a small business entity but use a highly reputable business address at an iconic building in the CBD area, and your potential to attract new clients are much greater than one working from home and using a residential address on the website. And who says you need a big amount of budget to have a prestigious CBD office of your company? Given the proliferation of one-stop serviced office solutions globally, you can get a 5-star standard office for your business at minimal fees for a few months or even a year. Everything is plug and play, just bring in your laptop and do your work. High speed WIFI, receptionist and secretarial services are available, including messenger services, access to complimentary beverages in a modern business café within a few steps from your office, meeting rooms with video conferencing facilities are also there for use by renting by the hour, business lounges for more relaxed working, document printing and scanning facilities, and any other business support that you may require.

In Asia, you can never go wrong if you get your business address or office at CEO SUITE that has the most prestigious list of business centres and serviced offices in Singapore; Makati, Philippines; Hanoi, Vietnam; Jakarta, Indonesia; Bangkok, Thailand; Kuala Lumpur, Malaysia; Beijing and Shanghai, China; and Seoul, Korea.

Learn how CEO SUITE can help you on your business, visit: www.ceosuite.com.

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The main speakers during the event included VIPs like Ms. Veronica Feng, Marketing Director for Asia Pacific at Air Liquide; Ms. 朱恬乐 Clover, Miss Earth China; and Mr. Michael Rosenthal, Miss Earth China National Director and President of US Green Solutions. (L-R: shown in below photo)

The event was attended by top lady executives in Shanghai like Jie Gao, Founder of Vivajie Creative; Emmy Teo, CEO of Fashory; Stephany Zoo, China Marketing Lead at SAP Anywhere; Stella, Owner/Partner at Salotto G Restaurant and CEO at L.I.T. Fashion Company; and Jina Shin, International Business Developer at Tolmao Group.

The event, that became a forum for top women executives to discuss present challenges faced and opportunities, was held at the luxurious business center of CEO SUITE located at the 28th floor of the Shanghai World Financial Center (SWFC), a premiere business landmark in Pudong, Shanghai. Towering to 101 storeys, SWFC was designed with a specific vision in mind – for it to be a city-within-a-city. The tower has spectacular observation decks, five-star hotel and spa, media center and shopping malls.

CEO SUITE has two other premium business centers in Shanghai that include the Bank of Shanghai in Pudong and Hong Kong New World Tower in Puxi, Shanghai; plus, one in Beijing at the iconic LG Twin Towers.

To know more about CEO SUITE’s prestigious business centers in Shanghai, China, please visit: https://www.ceosuite.com/serviced-offices/shanghai/.

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CEO SUITE, the region’s finest provider of premium serviced offices, virtual office solutions and meeting rooms, will be hosting this year’s Shanghai Economic Forum at the iconic Shanghai World Financial Center (SWFC) where the CEO SUITE premium serviced offices are located – at the 28th Floor Sky Lobby of SWFC, 100 Century Ave. (near the intersection of Dong Tai Road), in the heart of the Lujiazui financial district, Pudong New Area, Shanghai, China on July 19, 2016 from 6:30 pm to 9:30 pm.

The Shanghai Economic Forum will focus on the mid-year economic analysis and projections for China, entitled, “China Crisis or China Recovery?,” that will be discussed in detail by the Shanghai Forum organizer Jason Inch, instructor in China’s economy at Shanghai Jiaotong University’s China MBA programme since 2009. Jason is the author of two books about China’s macroeconomy including China’s Economic Supertrends which is also published in China as 中国超级经济. He is also the recipient of a 2014 Shanghai International Excellence Award for contribution to the city, and he regularly speaks at conferences, corporate strategy gatherings, and MBA and other academic classes, and he has been an advisor to a number of government organizations.
Jason’s discussion will focus on the just-published first half 2016 economic data from the National Bureau of Statistics and what they mean: a) Whether China is in a hard- or soft-landing and how that will affect economic policy; b) The major risk factors facing China’s economy today, from debt to pollution to demographics; and c) The outlook for multinational companies and how that affects things investment, jobs, and the stock market.

The event moderator will be Amirsan Roberto, a digital and strategic marketing consultant for companies in Russia, China and US. He helps them to enter to Chinese market, understand its huge possibilities and pitfalls, and achieve success through digital marketing.

To learn more about this event, please visit: Shanghai Forum Events

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Just like with the other locations, the Sahid Sudirman center has access to CEO SUITE’s managed facilities such as conference room, business lounge, IT amenities, and secretarial staff support so that clients could experience the signature CEO SUITE offer in serviced offices. These offices can accommodate as small as just one workstation, with lease options from hourly to yearly. But what sets the Sahid Sudirman apart from other Jakarta locations is that it also has conventional office spaces, with sizes that vary from 150 square meters to 1,500 square meters and lease options from two to three years.

From 1997 when the company was founded and set up its first location in Jakarta, CEO SUITE has come a long way in 18 years. From focusing on providing solely serviced offices, the additional option of conventional office spaces opens up new opportunities and room for growth for the company.

Moreover, in continuing its tradition of excellence and innovation, CEO SUITE is also set to open new centers in Q Sentral, Kuala Lumpur in October 2015 and in Lotte Center, Hanoi in January 2016.

Find out more about Jakarta Sahid Sudirman Center by visiting our website.

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