Digital marketing is a vast and confusing field that encompasses a massive list of marketing opportunities, including social media, content marketing, advertising, search engine optimization, demand generation, retargeting, communities, viral video, mobile marketing, and online reputation management.

When it comes to digital marketing, many business owners and entrepreneurs are intimidated and confused because digital marketing, in reality, is actually a vast and complicating arena that covers a immense list of marketing opportunities and platforms to tap. This is why many business owners and entrepreneurs are led to believe that they have to cover all areas of digital marketing to grow their business successfully. But just the same with other marketing efforts, it is important that you study what will work for your business online.

In most cases, having a good and professional looking website- one that is easy to navigate, one that comprises of brief but complete information, and offers easy client support, adds great help to your businesses’ success. Imagine having to lessen your cost for your brochure production, only this time, your website actually builds a relationship with your customers and clients from anywhere in the world.

There are still many business owners and entrepreneurs who are still confused and still aren’t sure where to start with digital marketing, you can consider starting with Digital marketing foundations that every business professional should know:

Social Media
It is now an era where there are more people who check Facebook many times everyday than read a newspaper or be on the radio. Social media has been considered as the no. 1 activity people do on the web. With that being said, social media should already be on your radar. In fact, it is imperative in this day and age to be a part of it. Even if your business doesn’t seem like a social media driven business, it is important that you understand this tool, how powerful it is and how it impacts your business and your market.

Search Engine Optimization
People always start with search when they want to buy something. Understanding how search engine works is important, because you’ll see here how your business is actually represented on search engines.

Conversion Optimization & Planning
The end goal of all marketing and digital marketing efforts is always about getting people to do something, to take an action. Conversion optimization is all about getting your market to do what you want them to do, like making them go to the mall and purchase your product. Planning conversions, on the other hand, is about providing your people, your market the map to take the action.

Online Advertising
Online Advertising is a very helpful and powerful tool, regardless of what your business size are for online advertising runs your ads with a workable budget. The really amazing thing about online advertising is it can reach and tap the exact audience that you want your ad to get in front of. It is a simple but huge new age way to retain your current customers, and to get new customers.

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Title Tags or Meta Titles define the titles of your page within the Meta Tags. Title Tags are very important because these are used by search engine results pages (SERPs) and reinforce your branding. Search engines display preview snippets of your website pages. That’s why it is critical if you don’t know how to create powerful and effective Title Tags.

Almost all sites have this tag within the header section of the code

Sample Code:
<title>This Is Your Title – Services – Company Name</title>

ARE YOU READY?

Okay let’s begin…

These are the 8 keys that every webmaster should keep in mind.

1.  Use only 1 <title> tag per page.
Some webmasters don’t have any idea that creating many <title> tags in a page may refute the potential value of their <title> tag. Why? Because search engines only need 1 <title tag> per page. The other <title> will be ignored by the search engines.

2. Place your best keywords in your <title> tag.
Did you know that the most valuable tag to search engines is your <title> tag?
That’s why you should add your most important keyword in the first part of your <title> tag, then add the second next most important keywords, and so on.

3. Always be aware of the length.
It is just a waste of time and effort if your title is too long for the standard characters and pixels that Google require. Why? Because search engines will just truncate titles that exceed their standard length. For Google, the standard length is usually between 50-65 characters, or 512 pixels wide. When the title exceeds the standard length, it will show an ellipsis “…” to indicate that your <title> tag has been cut off.

4. Keep your <title> relevant to your page.
Some webmasters are using or adding lines that are not totally related to the page but what they did is wrong. Always keep in mind that your <title> is the reflection of your page content. No matter how good your content is, if your title is not relevant, it will have a negative impact to your site.

5. Begin every keyword <title> with a capital letter because it’s easier to read and that is the proper format in creating a <title>.

6. Add emotion or excitement.
Dan Shure blogger of MOZ mentioned that “Your title should conjure the right emotion in viewers.”
Here are some words that express excitement:

• killer
• amazingly
• fantastic
• FREE
• mistakes
• mind-blowing
• surprising
• staggering
• surprisingly
• uncommonly
• unusually
• irresistibly
• seductively
• tempting
• unexpected
• unbelievably
• astonishing
• astoundingly
• remarkably
• insanely
• viral
• epic

Adding exclamation points and writing it all caps can also bring a big impact to your title because of its sense of urgency.

e.g. FREE 30-Day Trial for All Serviced Offices – LIMITED OFFER ONLY!

7.  Choose the right <title> separator.
Here are some separators that most of the webmasters are using.

8. Study your target keywords. For me, this is the most important part when creating a <title>.  You can have good keywords by studying your competitors’ target keywords. How?

First, make sure you have a Google Adwords account.
Log in to your Google Adwords account.
Once you are already logged in, go to tools>keyword planner.

On the Google Adwords sidebar, click find new keywords and get new search volume data.

Add your target product or service and your competitor URL.
Then click the GET IDEAS button.

BOOOOOOM…

You have now sets of good keywords.
You just need to filter it and pick the keywords that are not too competitive, but high in search traffic.

START NOW AND OUTRANK YOUR COMPETITORS!

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